Five reasons to subtitle your video / Apr 28, 2008
Whether you have created some cool new episodes for your own Web show, or stumbled on a video that sparked you interest but way to hard to understand, you wonder how to expand its reach. Usually, the answer turns to be "let's get on some social network and entice others to put a back link to our content" and well, there is a simple and useful alternative: subtitle your videos. Here five reasons to do this way:
- Be viral and gain new audience — English Web users would be soon outnumbered by Indians and Chinese new comers. Their bandwidth capabilities already allow them to watch streaming videos like yours. Get them to understand your content and, who knows, you might end up being the next superstar in Asia.
- Be more search-able — Current search engines usually filter videos by keywords and tags. Subtitles enables them to do a full-text search, and depending on the relevancy of the video text, they can quickly decide to put it ahead of established ones.
- Increase video accessibility — Not all video makers enjoy top-notch camera equipment. Sometimes, sound quality turns awry enough that even a language interpreter cannot understand. Adding subtitles make everyone happy.
- Federate your fans — You provide great and entertaining contents to your fans. Usually, you request feedback from them through rating and comments. This time, invite them to a new group activity. Make them collaborate on your videos in useful and fun way. Your fans are your best ambassadors, says the adage, so don't loose them.
- Improve your language skills — In education, passion has always been a good engine to learn. So by looking at the word written and spoken by real people, you increase your capability to understand a foreign language while doing nothing.
Subtitles can provide a second life to buried videos. You want to make people happy with what you do, share what you like, we at Keskidi would like to help you share more.